You are using the Allegro test environment. Thus, you accept the rules
that apply to it. Do not provide real personal information in forms.
We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development
. Ensure security, prevent and detect fraud, and fix errors
. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
When you advertise in Allegro Ads, you decide what budget you want to spend on advertising. You don't need to deposit any funds before running your ad and you can check statistics showing your current budget usage at any time.
When setting up an advertising campaign, you configure the budget amount by:
- Daily budget - the maximum amount you want to invest in advertising per day.
- Total budget - the total amount you want to invest in advertising during the campaign.
Allegro Ads are billed in the model in which you pay not for displaying, but only for clicking on the ad. What does it mean? After creating an advertising campaign, your ads will appear in the most visible places on the list of offers, but you will only pay for clicks on your offers by potential customers .
The price level for one click is determined by Max CPC (Cost Per Click) , which is the maximum rate you are able to pay for a single click. Not sure what the optimal cost per click will be? Don't worry - the system will suggest the most effective bid for your offers.
Depending on the department in which your offer is located, the minimum CPC may be 10 groszy (applies to departments: Electronics, Fashion, Beauty, Sport and Leisure, Automotive, Child, Collections and Art, Culture and Entertainment) or 25 grosze (applies to departments : Home and Garden, Supermarket, Health, Company, Announcements). The minimum daily budget is PLN 3.
The Allegro Ads service is billed in arrears and all fees go to your Allegro account at the end of the billing period - on the 27th of the month (the billing period is from the 26th of the month to the 25th of the following month). This is a convenient payment method that allows you to start advertising your offers at any time.
Do you have any questions?
- Write to us (from the email assigned to the Allegro account) to the following address: ads@allegro.pl
- Write to us via the contact form
- Contact us by phone: 800 37 22 37
- Use the chat - you'll find it directly in the advertising panel
