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that apply to it. Do not provide real personal information in forms.
We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development
. Ensure security, prevent and detect fraud, and fix errors
. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
To create ads for your offers, visit ads.allegro.pl and use the data with which you log in to Allegro. Next:
1. Use the "Add campaign" button (1) to start creating the campaign.
2. Add a campaign name .
The campaign name is visible only to you - thanks to it you can easily find the advertised offers you are looking for in the panel. Enter the name of the campaign in the text box (1), then go to "Next" (2):
3. Add offers that you want to advertise.
After naming your campaign, it's time to add offers that you will advertise. Name the ad group in your campaign by entering text in the "Ad group name" field (1).
After naming the ad group, select offers. You can do it in 4 ways:
- I want to advertise all offers - Selects all your offers. This simple method will allow you to reach all potential customers with your ad.
- I want to advertise my bestsellers - Choose your offers with the greatest potential for sale. Recommended for the first experiences with Allegro Ads.
- I will manually select individual offers - you choose specific offers to be advertised. When the offer expires, you must manually restore it to the ad group. Option for Ads users with experience in advertising their offers.
- I will set automatic rules - you choose which offers you want to advertise by using offer filtering. You can group offers using titles, categories and price. Automatic selection will make new offers that match your previous settings immediately appear in the group. This will speed up your account activity and save you the need to remember to add new offers.
4. Set the budget, date and place of campaign broadcast.
- Enter daily budget amount (required). The daily budget determines how much you can spend on advertising per day.
- Select the transitive budget (recommended) option. Transitive budget - it is a method of accounting for campaigns, which increases the possibilities of your campaign by adding to the daily budget amounts of daily budgets not used in the last 7 days. Thanks to the transitive budget you can be sure that the amount you planned to invest will be fully used and your campaign will be displayed flexibly - according to the interest of users in a given range over the week.
- Enter the total budget amount (optional). Total budget - determines how much you can spend on the entire ad. Once the set amount is reached, the ad will stop.
- Set a maximum price per click (CPC - Cost per Click) of your offer. CPC is the maximum gross rate you are willing to pay for clicking on your Ads ad. When setting your CPC, you can follow the suggested indicator that appears in the panel.
- Select the date to which you want to advertise offers or select "No end date". The broadcast start date is set by default to the day the campaign is set.
- Choose where to place your ad (recommended: select all). Search result: The offer will be shown on the first and last two positions of the search list, including each subsequent subpage of the results. Item page: The offer will be visible on the product page in sponsored offers of the same category. Left column: The offer will be visible to the left of the search list.
- Save your campaign. Ready!
Do you have any questions?
- Write to us via the contact form or send an e-mail (from the address assigned to your Allegro account) to the following address: **ads@allegro.pl**
- Contact us by phone: 800 37 22 37
- Use the chat - you'll find it directly in the advertising panel
