You are using the Allegro test environment. Thus, you accept the rules
that apply to it. Do not provide real personal information in forms.
We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development
. Ensure security, prevent and detect fraud, and fix errors
. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
In the Statistics tab you can check the results of your campaign, ad group and individual offers. You have the following parameters at your disposal:
- Clicks - the number of clicks on your offers.
- Page views - the number of views of your offers.
- CTR - the ratio of the number of clicks to the total number of views of offers.
- CPC - price for clicking on your offer
- Average CPC - average gross price per click, meaning the total cost of all clicks divided by the number of clicks.
- Cost - the sum of the gross costs of all clicks generated within a selected period of time.
- Return rate - the ratio of costs incurred per campaign in the current time period to the value of sales and expressed as a percentage.
- Number of units sold - the total number of bids sold counted for 7 consecutive days after clicking on an Ads ad.
- Sales value - the total gross value of the offers sold counted for 7 consecutive days after clicking on an Ads ad.
Watch how you can easily check the statistics in an advertising panel:
Do you have any questions?
- Write to us (from the email assigned to the Allegro account) to the following address: **ads@allegro.pl**
- Write to us via the contact form
- Contact us by phone: 800 37 22 37
- Use the chat - you'll find it directly in the advertising panel
